Brand Name vs. Generic


People often stereotype generic brands
as less tasty of poor quality or less… effective than their brand-name
counterparts, but given that trusted… brands demand more of your money, is
there really a difference between… brand-name and generic food or drugs? When it comes to food, while there are… many companies dedicated to producing
generic brands, the truth is that many… large brand-name manufacturers often
use their excess capacity and expertise… to produce generic label products as well. In fact, in 2007, the Peter Pan brand… of peanut butter was found to be
contaminated with salmonella and… recalled and, as a result, Wal-Mart’s
Great Value brand of peanut butter was… also taken off the showels. Next time you’re at the grocery store, try compare the… ingredient list and nutritional information of a generic item with its brand counterparts. Even if they aren’t
identical which they sometimes are, it’ll give you a sense of how similar
they can be. And studies show that on average generic brands run 30% cheaper. Furthermore, many staple food products like sugar and salts are regulated by
the FDA and think about it table salt also known as sodium chloride
only contains two elements from the periodic table how variable could it
really be? Think they taste different Fancier brand name packaging may
play a role. In one study, university students were given free coffee and
asked to rate it. It turns out that if the cream and sugar were placed in fancy
containers on a silver tray vs placed in styrofoam cups with haphazardly written
labels, they would prefer the fancy brew despite the coffee being the exact same
the placebo effect can be quite strong when it comes to your taste preferences
but when it comes to drugs things are a little different in fact generic drugs have to be the
same as the brand name for example ibuprofin is a non-steroidal
anti-inflammatory drug that treats headaches fevers and minor aches and
pains it’s also sold under brand names like Advil and Nurofen but at the base of
these pills is the exact same thing. two hundred milligrams of ibuprofen the same
dosage safety strength and intended use the generic drugs go through a series of
stringent regulatory testing to prove their bioequivalence to the brand name
the only way in which the pills meet difference between their filler
ingredients which may include starch or gelatin, flavoring or different colors so
while they aren’t exactly the same they are effectively the same and studies
routinely prove that generic drugs are as effective as the brand name in fact
some studies show that individuals are more likely to stay on course with
generic drugs because of the lower cost of course there are some very specific
drugs that have a narrow therapeutic index which requires certain brands in
these cases a doctor can help you decide and yet many people still remain
skeptical in one study participants were given painkillers that were actually
just blank placebo pills and administered a small electric shock when
they were told that the pill costs $0.10 only 61% of people felt pain relief but
if they were told that the pill cost $2.50 a whole 85.4% participants claimed
to feel relief from the pain at the end of the day generic products whether food drugs or
otherwise can be but aren’t always equal to their branding counterpart so save
those dollar bills and buy something special we actually put together our own
taste test to see if anyone could tell the difference between their favorite
brands and the generic counterpart in our new ASAP Thought video. Use the link in
the description to see that video and subscribe for weekly science videos

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